Ambassadors

Founder and CEO of Baitus Foods, Alice B. Madaki, after a distinguished career in banking, made a bold transition into entrepreneurship, driven by a passion for providing wholesome and natural food options to the community. Her commitment to health and wellness is reflected in the range of products offered by Baitus Foods.

Baitus Foods, launched in September 2019, began with a unique offering of whole lemon powder. The innovation lies in the comprehensive processing of the entire lemon, including the peel, oil, seeds, juice, and flesh, all of which are dried and blended. This method ensures that consumers receive the maximum health benefits of every part of the lemon, a philosophy that underlines the company's commitment to holistic wellness.

Over time, Baitus Foods has expanded its product line to include Tamba/Finger Millet with spices, Tamba/Finger Millet Flour, Acha/Fonio grain, and Acha Fonio Flour. These products demonstrate the company's commitment to offering diverse, nutrient-rich, and natural alternatives to conventional food items.

Alice Binta Madaki's entrepreneurial journey has been marked by a commitment to continuous learning and growth. She has actively participated in various entrepreneurial training programs, including those offered by African Women Entrepreneurship Cooperative (AWEC), Zibah Women's Leadership Initiative, Growth for Her (G4HER), African Women Innovation and Entrepreneurship Forum (AWIEF), Chanza Africa Academy, Scaling Export Program (SEP) by African Food Change Makers, and Small and Medium Enterprises Development Agency (SMEDAN) etc

In essence, Baitus Foods, under the leadership of Alice Binta Madaki, stands as a beacon of health-centric entrepreneurship, offering a diverse range of natural products aimed at fostering community well-being.